Larixon Classifieds is an international classifieds group with market-leading platforms across Cyprus, Mongolia, Tajikistan, Trinidad & Tobago, and Jamaica, serving 5M+ MAU.
Role
Design Lead
SCALE
5M+ MAU
Platform
Web & App
Site
larixon.com
Scope
Product Design, UX Research, DesignOps, Design Systems
Team
7+ Product Designers, UX Research Lead, Product, Engineering, Marketing
CONTRIBUTION
Scaled design leadership. Led 7+ Product Designers and 1 UX Research Lead across 8+ product verticals
Launched UX Research 0→1. Started cross-country research across Cyprus, Mongolia and Tajikistan
Built Design System 0→1. Created Web & App foundation with governance, DSO roles and 90% component coverage for key flows
Introduced AI-assisted workflows. Supported discovery, research synthesis and documentation
Established DesignOps. Introduced OKR-based reviews, Jira visibility, onboarding, IDPs and quality standards
Improved team maturity. Introduced 1:1s, mentoring, onboarding and IDPs to improve solution quality
Raiffeisen Group
Jul. 2021 — Aug. 2025
Company
Raiffeisen Bank is one of the top-10 banks in Russia and part of the part of Raiffeisen Bank International Group. I worked on trading and investment products, including a professional terminal for institutional clients.
Raiffeisen Leasing is the group’s corporate leasing business. I worked on B2B leasing products, including a marketplace, modular CRM and internal tools for sales teams, dealers and partners.
Led UX for a professional trading terminal. Designed a trading experience for 500+ institutional clients, including asset managers and brokers
Improved design quality across teams. Mentored 5 designers, ran design reviews, 1:1s and supported hiring across 2 product teams
Defined product design strategy across 5+ tools. Aligned business goals, user needs and product hypotheses across the investment product ecosystem
Introduced LLM-powered research workflows. Used AI tools to simulate user interviews, explore hypotheses and speed up early design validation
LEASING MARKETPLACE & CRM
Designed a B2B leasing marketplace and modular CRM. Created workflows for 19 role types, 350+ sales reps, B2B clients and car dealers
Increased process automation from 10% to 90%. Streamlined business rules, operational flows and internal decision-making
Reduced offer generation time from 12 to 2 minutes. Redesigned quoting workflows, UI logic and offer preparation scenarios
Introduced a scalable design process. Created reusable UX patterns and collaboration practices adopted across a 40+ designer organization
Yandex.Market
Apr. 2020 — Jul. 2021
Company
Yandex.Market is one of Russia’s largest e-commerce marketplaces, serving millions of customers and thousands of sellers. I worked on analytics products, seller-facing tools, vendor onboarding workflows and product taxonomy for marketplace teams and partners.
Product, Engineering, Analytics, Category Management, Business
MARKETPLACE & SELLER TOOLS
Led UX for a large-scale analytics platform. Designed reports, charts and dashboards used by product and category teams to analyze marketplace performance
Reduced vendor onboarding time from 90 days to 1 day. Redesigned agreement workflows and simplified the vendor activation process
Made business metrics clearer for decision-making. Improved how suppliers and internal teams worked with product, logistics, sales and order metrics
Designed B2B tools for 35K+ marketplace vendors. Created interfaces supporting supplier operations, product management and marketplace workflows
Optimized the supplier dashboard. Improved workflows for product management, logistics, orders and marketplace operations
Improved product taxonomy and categorization. Worked on structure and classification logic for 57M+ SKUs across 890 marketplace categories.
GdeMaterial
Jun. 2019 — Apr. 2020
Company
GdeMaterial was an early-stage DIY marketplace for construction and home improvement materials. I worked on marketplace UX, supplier-facing tools, product discovery, checkout and logistics workflows for B2B clients and suppliers.
Led UX for an early-stage DIY marketplace. Designed core marketplace flows for construction materials, suppliers and B2B buyers
Launched checkout and logistics workflows. Designed purchase, delivery and order management flows for B2B clients and suppliers
Improved product discovery and catalog experience. Worked on product listings, filtering, search and category navigation for complex material selection
Increased conversion from 0.5% to 1.6%. Improved key marketplace flows across product discovery, checkout and ordering experience
Medesk Ltd.
Sep. 2016 — Jun. 2019
Company
Medesk is a B2B HealthTech SaaS platform for clinics and medical teams, used by healthcare providers across 35+ countries. I worked on product UX, patient-facing flows, third-party integrations and design system components for clinic operations and digital care.
Designed UX for a healthcare platform used by 1000+ clinics. Improved core workflows for clinic teams, operations and patient management across international markets
Built reusable design system components. Created Storybook-based UI components and scalable interface patterns for core product flows and third-party integrations
Launched an online treatment flow for 10K+ B2C patients. Designed patient-facing experiences supporting digital treatment, communication and care delivery
Integrated third-party modules and national labs. Designed integration flows supporting external services, lab data and connected healthcare workflows
Improved NPS from 37% to 54%. Refined key product flows and patient interactions to improve service quality and user satisfaction
